FEATURED CASE STUDY
Zillion
Creative Director (2014-2018)
Branding & Strategy, UX/UI Design Product Strategy, Rapid Prototyping
Design Team Management
Zillion exists to empower people in evolving their behaviors through digital and human interactions.
A bold mission deserved an equally bold brand.
Behavior. Architected.
Branding & Strategy
Branding was launched for Zillion to support their new strategy.
Tagline, color palette and tone are intentionally bold. Imagery and language focus on the positive outcomes achieved through the Zillion platform.
Worked across the organization to manage all brand assets, creating a tool kit for consistent visual implementation.
Branding
beyond a logo
Because a brand is so much more than the logo, every touchpoint was thoughtfully considered.
Office Space Design / Marketing & Sales Collateral / Employee Onboarding & Internal Communications / Product Naming / Brand Guidelines / Brand Story
“Kelly is a rare talent with the ability to bring concepts to life through creative design and intuitive user experiences. She is a proven leader having demonstrated on-time delivery of simultaneous projects with her keen sense of style and an infectious positive attitude.”
Gregg Tavolacci
Director of Operations, Zillion
Recommendation via Linkedin
Product
User Experience & User Interface Design
Every user group in the system has a different goal and unique workflow.
The Zillion Platform needed to display the appropriate information for each user, to eliminate friction and make complex actions easy and efficient for each workflow.
Design paradigms needed to be flexible enough to work across the platform, while maintaining the proper permissions and actions per role.
We needed to examine every core component and better understand how the user groups needed to access the tool.
Permissions-based platform, configured based on client branding & program.
Identified roles include:
Platform Operations / Program Administrator / Content Creator / Coach Team Lead or Office Manager / Coach or Physician / Member
Continuous platform enhancements were introduced that impacted all user groups.
Platform Operations
Program Administrator
Team Lead or Office Manager
Coach or Physician
Member
Core Platform Functionality
Configurable widgets for members, based on program needs.
“Kelly reminds me of a jockey. Pound for pound, jockeys are the best athletes in the world. Kelly can deliver more high-quality work at a faster pace than anyone I’ve come across in 20 years of working. Hiring Kelly is like hiring two people in one. She has a high level of integrity, is dedicated and passionate about design, and always makes time for a laugh. If I had my own venture, Kelly would be the first hire!
Karen Ranzer Geelan
Technical Recruiter/Program Coordinator
Recommendation via Linkedin
Accomplishments
Consulted on original business plan in 2008.
Zillion raised over 28M in investor funding.
Co-authored three design patents.
Platform Statistics
The Zillion Platform is the trusted interface for America’s largest insurer.
500 coaches and over 600,000 members actively access the platform.
Design Patents
Co-invented and authored three design patents as part of the Zillion team:
- System for Onboarding Participants of Health Services Programs
- System for Electronically Administering Health Services
- System for Remotely Running a Service Program
Let’s Connect
Projects
Kelly is currently the Vice President of Brand and User Experience design for a SaaS company in the EdTech space: Screencast-O-Matic & ScreenPal.
Contact
hello@kjura.com
New York Metropolitan Area