Elevating brands, products,
& people.
User experience design, research, and hands-on leadership.
A forward-looking change-agent whose career has already included influential contributions in business, design, marketing, software and user experience.
A design trailblazer, Kelly seamlessly navigates the intersection of design, marketing, software, and user experience. Her expertise in UX for health and edtech SaaS products is driven by empathetic problem-solving and strategic insight into consumer behaviors. MIT-certified in human-computer interaction, Kelly holds patents for proprietary design processes and is on the board of the Design Management Institute. She is also NN/g certified in User Experience Management and a Certified ScrumMaster.
As the VP of Brand and User Experience at ScreenPal, she enhances and develops products that enable video communication for educators. Kelly’s transformative leadership at ScreenPal underscores her ability to make ideas accessible and research insights actionable to create beloved products and experiences.
A featured industry expert committed to shaping the future of design and user experience, Kelly presents at conferences, hosts master classes, and regularly contributes to industry publications. She was included as a trailblazer in the 2023 and 2024 Women & Diverse Design Leaders list by Design Management Institute (DMI) and was a finalist for the 2023 WomenTech Network “Leader of the Year Award.” She was nominated again in 2024 for her commitment to the community.
Kelly is currently the VP, Brand & User Experience of Seattle-based ScreenPal, where she defines the UX vision and strategy and executes across the company at every touchpoint.
Helping businesses, employees, and users achieve their goals.
Guiding leadership principles:
Foster inclusive collaboration.
Value feedback as an opportunity.
Prioritize understanding issues first. Then devise solutions.
Stay resourceful, resilient, and agile.
Foster understanding through empathy for deeper insights.
Focus on employee experience for an outstanding user experience.
“Kelly reminds me of a jockey. Pound for pound, jockeys are the best athletes in the world. Kelly can deliver more high-quality work at a faster pace than anyone I’ve come across in 20 years of working. Hiring Kelly is like hiring two people in one. She has a high level of integrity, is dedicated and passionate about design, and always makes time for a laugh. If I had my own venture, Kelly would be the first hire!
Karen Ranzer Geelan
Technical Recruiter/Program Coordinator
Recommendation via Linkedin
“Kelly is one of the finest design professionals with whom I have had the pleasure to work. When working with her 1:1, she offers outstanding ideas while also being very open to suggestions and collaboration. As a member of a design team, I observed that Kelly exerted a quiet but powerful influence in steering the group toward intelligent choices that helped meet the objectives of the project.
Vice President, Corporate Communications
Recommendation via Linkedin
Organizations
Kelly is involved in the design, UX and technology sectors as a member of:
The Design Management Institute (DMI)
Interaction Design Foundation (IxDF), NY Leader, Contributor
WomenTech Network, Founding Member, NY Leader
AIGA New York, Member, AIGA Boston Mentor