Kelly (Boyle) Jura
I am currently the Creative Director and UX/UI Lead at Zillion Group, a platform for healthcare professionals to provide ongoing digital care for high risk patients.
I lead the design team in collaboration with a multidisciplinary group of business analysts, front end developers and engineers to create products that make complex actions easy for users.
I've worked on some great brands.
I've been at interesting places...
and my career has taken me in a few different directions.
Advertising Agency. Marketing Strategy Group. Corporate Communications. Packaging Design Agency. Healthcare Technology Firm.
Starting out in advertising, I learned the value of the big idea. I moved into marketing where I learned how to match that idea to an identified need space. While in corporate communications I gained experience in crafting materials that would communicate big ideas to internal stakeholders and then in packaging I crafted those concepts visually for end users to buy. Through all of this, my focus has always been on the way people experience ideas and UX/UI was a natural move.
I’ve been doing it ever since, working as the Creative Director and UX lead for a technology firm, striving to make experiences great.
Zillion offers a platform for healthcare professionals to provide ongoing digital care for high risk patients. This complex curriculum of care is provided through content (delivered on a timeline or on demand), health tracking, scheduling, 1:1 in-app video appointments and in-app video lectures for groups.
Every user group in the system has a different goal. On a given day, a Coach wants to reach out to their members and view their progress, while a Program Administrator wants to add an event for all members in the program or look at engagement metrics. A Coach Team Lead may want to add a new hire into the system, look at their coaches' schedules and look at member ratings for coaches.
The Zillion Platform needs to display the appropriate information for each user, to eliminate friction and make complex actions easy/efficient. Design paradigms need to be flexible enough to work across the platform, while maintaining the proper permissions and actions for the role. We needed to examine every core component and better understand how the user groups needed to access the tool.
Permissions-based software that can be customized based on client branding, including roles for Platform Operations, Program Administrator, Content Creator, Coaching Team Manager and Coach/Physician. The design is concentrated for each role, with continual product enhancements that penetrate all user groups.
The Zillion Platform and interface is used by America's largest insurer.
500 coaches and over 500,000 members actively access the system.
Developed 2 proprietary design processes that were patented.
Creative Direction, User Experience, User Interface Design, Information Architecture, Product Strategy, Rapid Prototyping
Zillion Group, Inc.
category: Branding, Interactive
Restore Health Website Redesign
The Restore Health marketing website had been speaking to one audience: Employers. The message was highly cost-driven; with healthier employees, companies could save money through health insurance costs, productivity, and deferred claims. The problem? Program members were viewing this site, too. The employer savings messaging was alienating potential participants and read as "This is a program to save my company money..." Well, that won't do.
We took a member-first approach for the marketing website. We found that employers were interested in Restore's member-acquisition communication and could better understand our approach with their employees. The employer could still access the business-related information that they were seeking, but members would now experience a much friendlier message on the homepage.
What else changed? We took this as an opportunity to rebrand Restore. The visual implementation was updated to support the new strategy: Being healthy should be easy.
User Experience, Rapid Prototyping, Creative Direction, Brand Strategy
Zillion Group, Inc., Restore Health
category: Branding, Interactive, Print
Rebranding was introduced for the Zillion Platform to support a more humanistic strategy. Color palette was updated to be friendlier, while imagery was introduced to fit more in line with the healthcare space. Worked across all brand assets to create consistent visual implementation.
User Experience, Creative Direction, Brand Strategy
Zillion Group, Inc.
Want to chat? You can reach me here.